Most marketers treat email like a chore. Ben Settle treats it like a psychological experiment that prints money. If you've managed to get your hands on the "portable" archives—specifically the foundational first 15 issues—you aren't just holding a newsletter; you're holding the blueprints for a business that operates without a traditional sales letter.
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Identify your "market enemy" (the person or idea your audience hates). Establish yourself as a reluctant hero or a truth-teller. ben settle email players 1 15 portable
One of Settle's most famous teachings is about writing copy so urgent and compelling that your subscribers feel they have to read it. He provides real-life examples of how to craft emails that create this level of engagement, turning lukewarm leads into hot buyers.
Ben Settle's Email Players 1-15 Portable is a powerful marketing tool that offers a range of benefits for marketers. With its pre- 13.233.160.11 blog - Ben Settle Most marketers treat email like a chore
Settle argues for emailing daily. This keeps you top-of-mind, builds a habit for your readers, and allows you to build a deep, personal connection.
Avoid revealing the punchline in the subject. Use curiosity gaps (e.g., "The Dracula method for higher sales"). Ben Identify your "market enemy" (the person or
Ben Settle is frequently cited by top industry names like and Dan Kennedy as a master of email psychology.
Issues 1 to 15 place a heavy emphasis on selling without looking desperate.
Methods like the "List Swell" for creating a highly responsive audience without relying on "guru" tactics. Monetization:
For those looking for a starting point, Ben Settle often offers a free digital copy